Americans Splurge on Pet Costumes Like Never Before
Americans spent a jaw-dropping $860 million on pet costumes this Halloween, according to data from the National Retail Federation (NRF). That’s a whopping 22.9% increase from last year! It seems our furry friends have become the real stars of Halloween celebrations. Whether you spotted a pug dressed as a pumpkin or a cat channeling its inner superhero, pet costumes took center stage in 2025.
Why Did Pet Costume Spending Surge?
The answer is simple: Pet parents just can’t resist making their pets Instagram-ready. Social media is flooded with adorable four-legged ghosts, witches, and hot dogs. Retailers offered more creative, comfortable, and even eco-friendly costume options this year—making it easier than ever to dress up Fido or Fluffy.
Let’s be honest, who needs scary movies when you have a Chihuahua dressed as a taco? Americans clearly find joy in including pets in holiday traditions, even if the pets themselves look slightly confused in their costumes. If this trend continues, we might have to start a ‘Pet Costume Oscars.’
