PrettyLittleThing, the popular online fashion retailer, faces a hefty penalty of 1.3 million euros after the French fraud authority, DGCCRF, found the company guilty of misleading commercial practices.
DGCCRF Investigation Reveals Misleading Tactics
The DGCCRF launched an investigation into PrettyLittleThing’s commercial activities in France. Their findings revealed that the company used misleading advertising strategies to promote its fashion products. These deceptive practices violated consumer protection laws in France, prompting the authority to impose the substantial fine.
Impact on the Fashion Industry
This ruling sends a strong message to e-commerce retailers operating in France and the EU. Authorities are cracking down on misleading marketing and advertising. Consumers can expect greater transparency from online fashion brands moving forward.
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