Primark is set to expand its footprint in the Middle East through a strategic partnership with Alshaya Group. This collaboration marks a significant milestone for the popular retailer as it prepares to open its very first store in Kuwait in October 2024. This exciting venture will not only introduce Primark’s affordable fashion to new customers but also strengthen its brand presence in the region.
Following the launch in Kuwait, Primark plans to expand further into Dubai and potentially other locations across the Middle East. This move aligns with the brand’s goals to tap into new markets and enhance its global reach. The partnership with Alshaya Group, known for its expertise in retail and franchise operations, positions Primark well for success in this vibrant region.
