Arthur Hoeld to Lead Puma
Puma will see a significant leadership change in July 2025. Arthur Hoeld will replace Arne Freundt as CEO. Freundt has made the decision to step down after 14 years at the helm. The shift comes as the two executives hold differing views on the company’s future direction.
The leadership transition marks a new chapter for Puma as it navigates the challenges in the competitive sportswear market. Hoeld’s appointment signals a potential shift in strategy. As the company adapts to changing consumer preferences and market dynamics, his leadership will be crucial in steering Puma towards future growth.
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