PVH Corp., the powerhouse behind Calvin Klein and Tommy Hilfiger, is ramping up its focus on high-profile celebrity endorsements and iconic underwear lines. This strategy aims to elevate the global presence of both brands and keep them at the forefront of pop culture. PVH believes that aligning with influential figures and embracing the rich heritage of their underwear collections can drive major growth and keep the brands relevant in an ever-evolving fashion landscape.
Celebrity Power and Underwear: The Winning Formula
Calvin Klein and Tommy Hilfiger have both made headlines with star-studded campaigns featuring global icons from the worlds of music, film, and sports. These campaigns not only drive buzz but help the brands connect with a younger, trend-conscious audience. PVH is doubling down on this approach, investing in collaborations and advertising that highlight the brands’ signature underwear collections.
Global Appeal and Continued Innovation
PVH’s strategic focus on pop culture integration and product innovation ensures Calvin Klein and Tommy Hilfiger remain leaders in the fashion industry. By tapping into the influence of celebrities and continuously updating their iconic underwear lines, the brands are set to expand their reach and reinforce their positions as style icons worldwide.
Sources:
FashionUnited: PVH’s Focus for Calvin Klein and Tommy Hilfiger
