Reebok Expands Into Brazilian Eyewear Market
Reebok has taken a bold step into the Brazilian accessories market by signing a long-term partnership with RobSol Indústria Óptica. This collaboration gives RobSol exclusive rights to design, manufacture, and distribute Reebok-branded eyewear across Brazil. The partnership officially kicks off in November, with a full collection ready to dazzle Brazilian consumers who crave both sporty style and quality.
New Eyewear Collection Set for November Launch
The full Reebok eyewear collection will hit stores soon, blending the brand’s athletic DNA with RobSol’s experience in optical design. Expect frames that capture Reebok’s signature sporty edge, perfect for fans who want their eyewear to make as much of a statement as their sneakers. This move signals Reebok’s ambitions to become a head-to-toe lifestyle brand in Brazil.
Let’s be honest—when your shades can match your kicks, you know fashion is getting serious. Or at least seriously fun. Cheers to seeing the world through Reebok-tinted lenses!