Showcasing Authentic Italian Craftsmanship
During the Made in Italy Day, Renzo Rosso emphasized the need for the fashion industry to highlight its unique qualities. He stated, “We ask for more transparency, loyalty, strength, and the will to show our qualities.” This call to action reminds us that Italy’s rich heritage in fashion deserves recognition and respect rather than imitation.
Rosso believes that the fashion community must unite to preserve its integrity. He pointed out that everyone copies Italy, making it crucial for Italian brands to stand out. By showcasing their craftsmanship and heritage, they can assert their position in the global market and combat imitation.
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