Fashion Meets Technology
The fashion industry is embracing innovation through a groundbreaking partnership with the technology sector. This collaboration focuses on enhancing traceability in fashion using the Digital Product Passport. This initiative allows brands to provide transparent information about their products, helping consumers make informed choices.
This initiative isn’t just about technology; it’s about ensuring that consumers have the information they need to understand the origins and lifecycle of their fashion choices. With the Digital Product Passport, brands can share detailed data on materials, production methods, and sustainability practices, fostering a new era of transparency in the industry.
