Insights from Ruth Oberrauch
Ruth Oberrauch, the CEO of LaMunt, recently shared her insights on the evolving trends in the outdoor fashion industry. She emphasized that retailers are increasingly seeking versatility in their product offerings. This demand stems from consumers who value adaptability and functionality in their clothing choices. Oberrauch highlighted the importance of creating collections that not only cater to style but also meet the practical needs of outdoor enthusiasts.
In addition to versatility, Oberrauch discussed the launch of their new SS26 collection. This collection focuses on sustainability, a key concern for many modern consumers. LaMunt aims to blend style with eco-friendly practices, ensuring that their products not only look good but also contribute positively to the environment. With the growing awareness of sustainable fashion, LaMunt is setting a benchmark for others in the industry.
