Samsung and Apple Rethink Their Strategy
Samsung Electronics and Apple have always raced to launch the sleekest, thinnest smartphones on the market. But according to recent reports, their obsession with ultra-thin designs may be coming to an end. Both tech giants are now preparing to revamp their flagship lineups in 2026, after tepid sales of ultra-thin models in 2025 left them questioning their design priorities.
Why Are Ultra-Thin Phones Failing?
Consumers have sent a clear message: while thin is chic, they care more about battery life, durability, and features than shaving off a few extra millimeters. It turns out, nobody wants a phone that’s so thin it feels like a cracker about to crumble—especially when it means sacrificing battery performance or camera quality. In 2025, both Samsung and Apple felt the sting of disappointing sales figures, prompting them to reconsider what users really want.
So, what’s next? Expect more practical, robust designs and perhaps, finally, a phone that doesn’t slip between your couch cushions quite so easily. It’s a classic case of “less is more”—unless, of course, you’re talking about battery life!
Sources:
Korea Bizwire