Samsung’s New Foldable Phones
On Wednesday, Samsung Electronics launched its latest line of foldable phones, designed to be thinner and lighter. This strategic move aims to strengthen its position against Chinese competitors like Huawei and Honor, who have been gaining ground in the premium smartphone market. Samsung seeks to attract consumers in a segment that remains largely untapped by tech giant Apple.
Despite its innovation, Samsung faces challenges. In 2023, it lost its title as the world’s top smartphone manufacturer to Apple. Additionally, its core chip business has encountered profit declines, partly due to delays in supplying artificial intelligence chips to Nvidia. These factors underscore the competitive landscape Samsung navigates as it introduces its new devices.
