Nike’s Strategic Move
Nike has officially appointed Santiago Arredondo as the new vice president and general manager for Jordan Brand in the Europe, Middle East, and Africa (EMEA) region. This decision marks a significant step in Nike’s ongoing strategy to enhance its presence in these key markets.
Arredondo’s extensive experience in the industry positions him as a strong leader for the brand. As he steps into this role, he aims to drive growth and innovation within the Jordan Brand portfolio, focusing on expanding its reach and engagement across EMEA.
