The Michelin brand is famous for setting the gold standard in dining with its coveted star system. Now, Michelin is making waves in the hospitality world with its first-ever global “key” awards for hotels. The company aims to bring the same level of trust and prestige to hotel ratings that it has long held in the restaurant industry.
As Michelin prepares for the grand ceremony, many are asking: Can we trust Michelin’s hotel ratings? The French company recently addressed this by being transparent about its revenue streams and selection process. Michelin asserts that its hotel key awards are based on objective criteria, similar to its restaurant stars, and insists that commercial interests do not influence the outcome.
Michelin’s Transparency and Credibility
In the lead-up to the global ceremony, Michelin opened up about how it funds its operations and maintains impartiality. Their goal is to reassure travelers and hotel owners alike that the key awards are trustworthy. With this move, Michelin hopes to replicate its restaurant ratings’ credibility in the hotel sector.
What This Means for Travelers
If Michelin’s approach succeeds, travelers may soon rely on the Michelin key as a reliable symbol of quality when booking hotels. However, with questions still lingering about the process, it remains to be seen if the hospitality world will embrace these new awards with the same enthusiasm as its restaurant stars.
