Skims Takes the Lead in Beauty and Lifestyle
Skims has officially acquired Coty’s 20% stake in Kim Kardashian’s SKKN by Kim brand. This strategic move merges their beauty and lifestyle ventures into a single powerhouse. Coty, known for its expertise in beauty products, will now concentrate on enhancing its core business while benefiting from this collaboration.
This acquisition signifies a significant step in Skims’ growth within the beauty industry. By integrating SKKN by Kim, Skims not only enhances its product lineup but also aligns itself with a brand that resonates with a diverse audience. The partnership promises exciting developments in both beauty and lifestyle sectors.
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