The Fashion Industry Faces a New Era of Turbulence
The State of Fashion 2026 report reveals that unpredictability is the new normal for the global fashion industry. Industry leaders are grappling with ongoing turbulence, from trade tariffs to flatlining markets. Yet, amidst this chaos, hope flickers in the form of technology and innovation.
AI and Accessories Spark Optimism
Artificial intelligence stands out as the biggest opportunity for growth. Brands that invest in AI can expect to streamline operations, personalize customer experiences, and stay ahead of competitors. Meanwhile, categories like jewellery and smart eyewear are shining bright, bucking the trend of flat or declining markets. Who knew your next best friend might be a necklace or a pair of glasses that talks back?
Fashion’s future looks wild, unpredictable, and oddly exciting. If you thought last season’s trends were unpredictable, just wait until AI starts picking your outfits! For brands and consumers alike, it’s time to buckle up—the only thing certain is change.