Steen Borgholm, the CEO of Rains, has officially stepped down as part of a major strategic shift at the renowned Danish outerwear brand. After years of steering the company through periods of impressive growth and innovation, Borgholm is now moving on to pursue new opportunities at Haglöfs AB, a well-known outdoor clothing company.
Founder Returns to the Helm
Daniel Brix Hesselager, the founder of Rains, will take over the CEO role following Borgholm’s departure. This leadership transition marks an important phase for Rains as the company aligns its strategy for future growth and adapts to new market trends. The brand is well-known for its minimalist design and functional rainwear, and Hesselager’s return signals a renewed focus on innovation and expansion.
What’s Next for Rains?
With this leadership change, Rains positions itself for a fresh chapter. The brand aims to build on its reputation for quality and sustainability while exploring new opportunities in the global market. Meanwhile, Borgholm’s move to Haglöfs AB is expected to bring his expertise to another respected name in the outdoor apparel industry.
