Las Vegas is embracing the “Summerween” phenomenon as an early Halloween shopping trend sweeps through the city. Shoppers and retailers are getting into the spooky spirit months ahead of October, turning the summer into a festive season filled with Halloween decor, costumes, and themed treats.
What is Summerween?
Summerween is a trend where people start celebrating Halloween during the summer months. Stores in Las Vegas now display Halloween merchandise as early as June. This shift lets fans enjoy their favorite holiday twice a year and gives retailers a head start on seasonal sales. Shoppers are taking advantage of early deals and unique summer-themed Halloween goods.
Why Summerween is Growing
Retailers report increased demand for spooky products well before fall. Many families and young adults love hosting Summerween parties with costumes, themed snacks, and decorations. The growing popularity is also fueled by social media, where influencers showcase creative ways to celebrate Halloween in the heat of summer. As Las Vegas leads the trend, other cities may soon follow, making Summerween a new holiday tradition.
