Swatch has turned the tables on recent US tariffs by releasing a special edition “39%” watch. This bold move comes as a direct response to the new 39% tariffs imposed by the United States on Swiss goods, including watches.
Swatch’s Creative Response to Tariffs
The iconic Swiss watchmaker announced the launch of this limited edition watch, symbolically named after the tariff percentage. Swatch’s witty and timely release sends a clear message about the challenges that Swiss manufacturers face in the current global trade climate. 
Exclusively Available in Switzerland
Swatch is offering the “39%” watch exclusively in Switzerland, making it a collector’s item for fans and a statement piece in the ongoing tariff dispute. The company’s playful approach not only amplifies awareness about trade barriers but also highlights Swatch’s knack for turning industry challenges into marketing opportunities.
Sources:
FashionUnited: Swatch responds to US tariffs with special ‘39%’ watch
