Sweaty Betty has turned its finances around in 2024, recording a modest profit after facing losses in the previous year. The renowned activewear brand credits this success to strong cost control measures and a dynamic rebranding campaign that emphasized self-love and individuality.
Strategic Changes Lead to Growth
The brand’s latest financial report shows the impact of strategic changes. Sweaty Betty invested in a rebranding campaign that highlights empowerment and encourages customers to embrace their unique styles. This fresh focus, combined with disciplined expense management, helped the company reverse its fortunes.
Looking Ahead
With the new brand message resonating among its core audience, Sweaty Betty seems poised for further growth. The activewear sector remains fiercely competitive, but this renewed focus on individuality and well-being could help the brand stand out.
Sources:
Fashion United – Sweaty Betty swings to profit
