Understanding Sustainability in Fashion
In the world of fashion, sustainability is a crucial topic. Guisy Bettoni, CEO of Class, recently highlighted a significant issue: the lack of effective communication surrounding sustainability efforts. Companies might claim to be sustainable, but if they fail to communicate their practices clearly, it leads to confusion among consumers.
Many brands make strides towards sustainability, yet their messaging often misses the mark. It’s not enough just to implement sustainable practices; brands must convey their stories and values effectively. Clear communication helps build trust with consumers, especially the next generation who prioritize transparency.
