AI Revolutionizing Advertising
Artificial Intelligence is transforming the advertising landscape. It accelerates processes, enhances targeting, and streamlines operations. However, one critical area remains stagnant: the payment model. Advertisers still rely on traditional methods for compensating agencies, which has not evolved at the same pace as technology.
Despite the rapid advancements in AI, outcome-based payment structures are slow to adopt. This discrepancy highlights a significant challenge in the industry. Advertisers are eager to leverage AI’s capabilities to drive better results, yet the financial aspect lags behind. As AI continues to scale, the pressure mounts for advertisers and agencies to find a payment model that reflects the true value of AI-driven campaigns.
