Introduction to Seventh on Sale
Thirty-five years ago, the groundbreaking fundraiser known as Seventh on Sale reshaped the fashion industry. This multimillion-dollar initiative marked a pivotal moment in advocacy, particularly in the fight against HIV/AIDS. Visionaries from the fashion world came together, raising awareness and funds to support those affected by the crisis.
Seventh on Sale not only generated significant financial support but also inspired a culture of activism within the fashion community. Designers, models, and celebrities united to leverage their influence for a cause that desperately needed attention. This collaborative effort transformed the industry, proving that fashion can be a powerful vehicle for social change. The legacy of this initiative continues to resonate, reminding us of the importance of advocacy in our communities.
