Understanding Circular Fashion
Circular fashion is an innovative approach aiming to reduce waste in the fashion industry. However, it cannot succeed without the active participation of consumers. Recent studies emphasize that the price and convenience of circular clothing significantly influence consumer choices. This insight is crucial as the industry transitions towards sustainable practices.
Research indicates that affordability and accessibility are vital for the widespread adoption of circular fashion. Consumers often prioritize these factors when making purchasing decisions. As the fashion industry embraces sustainability, understanding and addressing these consumer needs will be essential.
