Toast, a renowned British lifestyle brand, has teamed up with Circulo to revolutionize its approach to sustainable fashion. This partnership focuses on scaling up circular fashion practices by digitizing the beloved ‘Toast Circle’ initiative. Toast Circle is a program that encourages customers to return pre-loved Toast garments, allowing them to find new homes and extend their lifespan.
Digitizing Sustainability in Fashion
By leveraging Circulo’s advanced platform, Toast can now streamline the process of garment returns and resales, making it easier for customers to participate in the circular economy. This move not only promotes sustainable consumption but also helps reduce textile waste. Digitization enhances transparency, allowing every garment’s journey to be tracked and giving it a chance for a second life.
Transforming Fashion for a Greener Future
This collaboration marks a significant step for Toast as it commits to environmental responsibility. With Circulo’s support, Toast aims to inspire more brands and consumers to adopt circular fashion practices. Together, they are setting new standards in the industry, proving that fashion can be both stylish and sustainable.
Sources:
FashionUnited: Toast to scale circular fashion initiatives with Circulo
