Unveiling the Most Creative Halloween Campaigns of 2025
Brands went all out for Halloween 2025, captivating audiences with unforgettable campaigns. From Maybelline’s spooky makeup launches to Lego’s monster-themed sets, these brands delivered both fun and inspiration this spooky season. Their efforts didn’t just entertain—they set new trends for marketing during Halloween.
Highlights from Maybelline, Lego, and More
Maybelline’s campaign introduced limited-edition makeup kits perfect for Halloween parties. Their bold colors and glow-in-the-dark effects made a splash on social media. On the other hand, Lego launched a series of monster-inspired sets, encouraging families to build together and enjoy the festive spirit. These campaigns didn’t just focus on products—they engaged audiences through interactive content, contests, and influencer partnerships. The result: massive online buzz and memorable brand experiences.
Other brands followed suit, pushing creativity to new heights. From themed pop-up stores to augmented reality filters, 2025 saw brands blending digital innovation with real-world excitement. These standout Halloween campaigns prove that with the right mix of creativity and engagement, brands can own the season.
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