Halloween 2025: Which Kids Brands Ruled the Costume Market?
Superheroes, princesses, and video game characters stole the show this Halloween, according to fresh data from Circana. The numbers don’t lie—kids wanted to dress up as their favorite icons! 
Superhero costumes, especially from brands like Batwheels, flew off the shelves. Princess outfits glittered in shopping carts, while video game costumes brought the action from screens to the streets. It’s clear that classic favorites and trending franchises continue to inspire young trick-or-treaters every October.
Why Do These Brands Keep Winning?
Let’s face it—kids have great taste. Whether it’s a caped crusader, a sparkling princess, or a pixelated gaming hero, these costumes let kids unleash their imagination. Costume companies that tap into these beloved brands keep scoring big sales year after year. Honestly, who wouldn’t want to trick-or-treat as their favorite character? Parents, brace yourselves—next year’s costume requests are probably already in the works!
And here’s a tip for costume makers: keep those capes, crowns, and controllers coming. The demand isn’t slowing down anytime soon!
Sources:
Source