Topshop Sets the Pace for AI in Fashion Shows
Topshop is making headlines as the main attraction at the world’s first AI-driven, shoppable catwalk showcase. This groundbreaking event, organized by THG Studios, will take place in Manchester on February 26, 2026. The event promises a futuristic experience, where artificial intelligence takes center stage in both the design and presentation of fashion.

AI Meets Runway: The Future of Shoppable Fashion
THG Studios plans to integrate AI not just in creating digital models and designs, but also in making the catwalk interactive and instantly shoppable. Viewers can expect to shop their favorite looks in real-time as they appear on the runway. If you thought online shopping was fast, wait until AI puts the latest trends in your cart before your coffee even cools down. Who knew the phrase “shop the runway” would become this literal?
This event marks a huge leap in the fashion industry and hints at how AI could soon transform not just the way we buy clothes, but also how we experience and engage with fashion. So, if you want to see what happens when high fashion meets high tech, Manchester in 2026 is the place to be. Ready or not, the future of fashion is strutting toward us—robotic walk and all.
Sources:
FashionUnited: Topshop to headline world’s first AI-driven catwalk showcase