The Vision of Toyota’s CEO
In a recent statement, Toyota CEO Koji Sato emphasized the importance of enjoyment in driving. He firmly believes that a car is not truly a car if it isn’t fun. This philosophy reflects a commitment to creating vehicles that engage drivers and enhance their experience on the road.
Sato’s vision aims to steer Toyota away from the trend of treating cars as mere commodities. He wants to ensure that every vehicle produced embodies fun and excitement. This approach not only enhances the driving experience but also strengthens the emotional connection between the driver and the car.
