Umbro Announces Exciting New Partnerships for 2026 Comeback
Umbro has just secured fresh licensing deals with major players like Isaac Morris, BBC International, and Jayva Brands as the iconic sportswear brand prepares for a major relaunch in North America in 2026. This move signals Umbro’s ambitious plans to reclaim its spot in the highly competitive sports and lifestyle market.
Strategic Partnerships to Boost Umbro’s North American Presence
With Isaac Morris, BBC International, and Jayva Brands on board, Umbro aims to deliver fresh, innovative products that cater to both die-hard soccer fans and the new generation of streetwear enthusiasts. The brand’s focus on strategic partnerships will help them tap into local market expertise, ensuring that their 2026 relaunch hits the ground running.
Let’s face it—Umbro has been the underdog in the North American market for a while. But watch out, because with this new lineup of partners, they’re clearly not just playing defense anymore.
Sources:
fashionunited.com