US Holiday Shopping Season Poised for Historic Growth
The National Retail Federation (NRF) has made a bold prediction: US holiday retail sales will top one trillion dollars for the first time ever during November and December 2025. Experts expect a 3.7% to 4.2% increase in spending compared to last year, and that’s even with ongoing economic uncertainty. Holiday shopping isn’t just alive and well—it’s absolutely thriving.

Shoppers Remain Resilient
Despite inflation and financial challenges, Americans are still ready to splurge during the holidays. It seems that the festive spirit—and maybe a few irresistible deals—are enough to keep wallets open. Retailers are gearing up for what could be a record-breaking season, hoping to turn the forecast into reality.
Here’s the fun part: while the economy throws curveballs, holiday shoppers seem to be batting a thousand. Maybe Santa should start accepting stock options! If you’re in retail, buckle up—2025 looks set for a wild (and profitable) sleigh ride.
Sources:
FashionUnited: US holiday sales forecast to surpass one trillion dollars for first time