Leadership Change at Napapijri
Valentina Visconti Prasca has stepped into the role of brand president at VF Corp’s Napapijri, following the departure of Silvia Onofri. With her extensive experience as the former MD of Yoox, Prasca brings a wealth of knowledge and innovative strategies to the brand. She is poised to lead Napapijri into a new chapter, focusing on growth and sustainability.
Prasca’s appointment signals a strategic shift for Napapijri as it aims to enhance its market presence. Her leadership style and vision for the brand will likely influence its direction significantly. The focus on sustainability aligns with the growing consumer demand for environmentally friendly practices in the fashion industry. As the brand president, Prasca is expected to drive innovations that resonate with modern consumers, ensuring Napapijri stays relevant in a competitive market.
