Vera Bradley has made a significant leadership move by naming Melinda Paraie, the former CEO of Cath Kidston, as its new Chief Brand Officer. This strategic appointment will take effect from November 1, 2025, and signals Vera Bradley’s commitment to strengthening its brand and expanding its global influence.
Leadership Experience
Melinda Paraie brings a wealth of experience to Vera Bradley. She previously led Cath Kidston as CEO, where she was credited for driving growth and enhancing the brand’s market presence. Her deep understanding of the fashion and accessories industry will play a crucial role in shaping Vera Bradley’s future strategy. Paraie’s appointment is expected to bring fresh energy and innovation to the company as it looks to connect with new audiences and strengthen its brand identity.
What This Means for Vera Bradley
Vera Bradley aims to leverage Paraie’s proven leadership and industry insight to boost product development, marketing, and customer engagement. As the new Chief Brand Officer, Paraie will steer the iconic brand towards new opportunities and help solidify its position in the competitive fashion landscape.
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FashionUnited: Vera Bradley names former Cath Kidston CEO as chief brand officer