Veronica Beard has taken a bold step to elevate its direct-to-consumer strategy by appointing Monica Freedman as Chief DTC Officer. This strategic hire aims to accelerate the brand’s growth in e-commerce and retail. Monica Freedman brings a wealth of experience in digital transformation and retail leadership, making her an excellent fit for this pivotal role.
Monica Freedman to Drive Omnichannel Growth
Freedman will oversee the entire direct-to-consumer operation, including digital, retail, and customer experience. Her leadership will help Veronica Beard expand its footprint and strengthen its relationship with customers. With the fashion industry rapidly evolving, the brand’s focus on omnichannel excellence ensures it remains competitive and relevant. Expect innovative approaches to digital marketing and retail as Freedman steps into her new role.
