Vuori has made a significant move by appointing Ashley Kechter, a former executive from Fabletics, as their new global president. This strategic decision comes as the brand gears up for ambitious expansion plans. Vuori aims to enhance its market presence and drive growth under Kechter’s leadership.
Alongside Kechter, Edward Lee has been appointed as the new chief legal officer. This leadership team aims to steer Vuori towards new heights, focusing on innovation and expanding their product offerings. With these key appointments, Vuori is set to strengthen its position in the competitive activewear market.
