Total Capital Partners, the owner of popular lifestyle brand Weird Fish, has made a bold move by increasing its stake in the company to 80%. This strategic decision marks the beginning of an exciting new chapter for Weird Fish and its parent company.
Auralis Group Sets Sights on Growth
Stepping up its ambitions, Total Capital Partners has formed a new group called Auralis. With a substantial £50 million fund earmarked for future investments, Auralis is preparing for an acquisition spree in the fashion sector. This group aims to bring together dynamic brands and strengthen its presence in the market.
What This Means for Fashion
Industry insiders expect that Auralis will target innovative and fast-growing brands to join its portfolio. This move not only boosts the potential of Weird Fish but also signals a period of expansion and transformation in the UK fashion landscape. As Auralis gears up for its acquisition spree, fashion enthusiasts and investors alike should watch this space for upcoming deals and exciting collaborations.
