WhatsApp has updated its terms of service to prohibit general purpose chatbots from operating on its platform. This move comes as part of WhatsApp’s ongoing effort to maintain a secure, focused environment for its users and businesses. The update mainly targets chatbots that use WhatsApp’s Business API for a wide range of tasks, rather than specific, approved use cases.
What Does This Mean for Businesses?
Businesses relying on broad, AI-driven chatbots will need to shift to more specialized solutions. WhatsApp’s new policy allows chatbots that serve clear, single-purpose functions—such as customer support or appointment booking—but bans those offering generalized, open-ended chat. This aligns with WhatsApp’s goal to keep interactions authentic and relevant.
Why the Change?
WhatsApp seeks to prevent misuse of its platform and ensure high-quality user experiences. By limiting chatbots to specific use cases, the company aims to reduce spam, misinformation, and irrelevant content.
In summary: If your business uses a general purpose chatbot on WhatsApp, it’s time to adapt to the new rules. Stay informed and make sure your chatbot complies to avoid disruptions.
Sources: TechCrunch
