Google’s Advice for Businesses
In a recent statement, John Mueller from Google emphasized the importance of selecting unique brand names instead of generic keyword domains. He believes that distinctive names enhance search visibility for small businesses. By opting for a memorable brand, companies can differentiate themselves in a crowded market, attracting more customers.
Generic domain names may seem appealing at first, but they often fail to convey the unique identity of a business. Mueller’s advice urges entrepreneurs to focus on building a strong brand. A unique name not only helps with branding but also aids in improving a site’s SEO performance. By standing out, businesses can create lasting impressions and foster customer loyalty.
