AI-generated content is rapidly becoming more sophisticated, raising serious concerns about misinformation and deepfakes. Experts like Stewart MacInnes urge governments to step in and enforce clear labelling of all AI-produced material. Making it a criminal offence to publish unlabeled AI content could be a crucial step in protecting the public from deception and manipulation.
The Growing Threat of Deepfakes
Deepfakes and other AI-generated media can be almost impossible to distinguish from authentic images, videos, or text. This makes it easier for bad actors to spread false information, scam individuals, or influence public opinion. Clear labelling of AI content would help users make informed decisions about what they consume and share online.
Risks Beyond Misinformation
Other experts, like Gilliane Petrie, highlight additional dangers of unchecked AI content. For example, romantic relationships with chatbots can lead to emotional manipulation and exploitation. Transparent labelling and regulation could help mitigate these risks by ensuring people know when they’re interacting with artificial intelligence.