Why Smartphone Brands Are Dropping USB Cables From Their Boxes

Smartphone makers are changing how they package their devices. After removing charging adapters in recent years, they now move towards eliminating USB cables from their smartphone boxes as well.

Sony Leads the Way

Sony has kicked off this trend with its latest model, the Sony Xperia 10 VII. When you buy this phone, you won’t find a charging pad or cable inside the box. This step follows the earlier decision by many brands to leave out the wall charger. Sony Xperia 10 VII packaging without USB cable

Why Are Brands Doing This?

Manufacturers claim this move helps reduce electronic waste and packaging size. They encourage buyers to reuse existing cables and chargers, which most people already have at home. This also helps cut shipping costs and supports environmental sustainability.

This shift may not please everyone, especially new users who expect a full set of accessories. However, it seems more brands may soon follow Sony’s lead. Expect to see fewer accessories included when you purchase your next smartphone.

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Sony stops bundling USB cables with smartphones