The fashion world is facing a wake-up call. A recent study by Eco Age highlights that consumers are more conscious than ever about where their money goes. An impressive 90% of shoppers say they would boycott brands that act unethically. It’s not just talk—81% of people actually research a company’s claims before making a purchase.
Conscious consumerism is on the rise
Brands can no longer rely on glossy marketing or greenwashing. People want transparency, ethical practices, and real action. From environmental impact to fair labor practices, shoppers expect brands to walk the talk. If companies fall short, they risk losing loyal customers and damaging their reputation.
It’s refreshing to see consumers flex their power for good. Imagine a world where every purchase pushes companies to do better. Maybe, just maybe, our wallets are mightier than we think. (Who knew shopping could feel so heroic?)
