Woolrich’s New Leadership
Woolrich has officially appointed Flamini as its new CEO, marking a significant shift in leadership after recent developments. This change comes on the heels of a strategic agreement with the Chinese company Baoxiniao. The deal was signed at the end of 2024 and formally finalized in February 2025. Woolrich aims to strengthen its presence in the global market through this partnership.
This appointment signals a new era for Woolrich as it seeks to innovate and expand its offerings. Flamini’s leadership is anticipated to drive the brand forward, leveraging Baoxiniao’s resources and market insights. This collaboration aims to enhance Woolrich’s operational capabilities and product range, making it more competitive in the ever-evolving fashion landscape.
