Rocky Brands has reported impressive growth for the third quarter of 2025, thanks largely to the strong performance of its Xtratuf line. The company’s sales jumped 7% year-on-year, reaching $122.5 million for the quarter. Xtratuf, known for its durable footwear and outdoor gear, played a key role in driving this surge in demand.
Financial Performance Highlights
Net income for Rocky Brands soared by 36.6% in Q3 2025, underscoring the company’s healthy profitability. Executives credit strategic price increases for helping offset the impact of tariffs and rising costs. As a result, the company remains optimistic about its ability to maintain momentum and continue investing in its leading brands.
What’s Next for Rocky Brands?
With demand for Xtratuf products remaining strong, Rocky Brands plans to stay agile in its pricing strategy and focus on product innovation. The company’s recent moves have positioned it well to weather ongoing economic challenges, while still delivering value to its customers and shareholders.
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FashionUnited: Xtratuf drives Rocky Brands’ strong Q3 growth
