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The 2027 Volvo EX60 isn’t just another electric SUV—it’s a declaration that Volvo is ready to upend expectations in the electric vehicle (EV) landscape. With a projected 400-mile EPA-estimated range and the ability to add 173 miles in just 10 minutes on a DC fast-charger, the EX60 is poised to leapfrog not only other Volvos but much of the luxury EV competition.

But numbers only tell part of the story. Volvo’s new midsize SUV debuts cutting-edge tech and manufacturing methods that could ripple across the entire auto industry. Here’s why the EX60 matters, what most headlines miss, and how it stacks up in the fast-evolving EV market.

Why This Matters

• Breakthrough Range: The EX60’s estimated 400-mile range smashes past Volvo’s current EVs (the EX90 tops out at 310 miles), offering real-world usability that rivals Tesla’s best.
• Rapid Charging: Adding 173 miles in 10 minutes sets a new bar, addressing one of the biggest EV adoption hurdles: charging anxiety.
• Manufacturing Revolution: Volvo’s use of megacasting (large single-piece chassis castings) and integrating the battery into the structure cuts weight and assembly complexity—a move reminiscent of Tesla’s “gigacasting.”
• Industry Signal: This is Volvo’s first use of its SPA3 platform and in-house electric motors, hinting at a new generation of more efficient, lower-cost EVs.

What Most People Miss

• Megacasting Isn’t Just Hype: By reducing the number of parts, megacasting can lower production costs, improve build quality, and enable faster model changes. For buyers, this could mean better reliability and lower prices in the long run.
• Battery Integration: Embedding the battery into the vehicle’s structure isn’t just for efficiency—it also improves crash safety and handling by lowering the center of gravity.
• Charging Speed = Freedom: The ability to add over 170 miles in 10 minutes means road trips become much less stressful, challenging the lingering myth that EVs are only for city driving.

Key Takeaways

• 400-mile range puts Volvo at the forefront of practical EVs, beating out many luxury competitors.
• 800-volt architecture brings ultra-fast charging—a tech race only a few automakers are truly competing in (think Hyundai, Porsche, Lucid).
• New manufacturing techniques could mean lower prices, fewer supply headaches, and lighter vehicles.
• Expected starting price: ~$60,000. That’s aggressive considering the tech on offer.

How Does the EX60 Compare?

Model	Range (EPA est.)	Fast Charge (miles/10min)	Platform
Tesla Model Y Long Range	330 miles	~162	400V
Hyundai Ioniq 5	303 miles	~180	800V
Volvo EX90	310 miles	~130	400V
Volvo EX60	400 miles (est.)	173	800V

Timeline: Volvo’s EV Evolution

• 2023: EX30 debuts as a compact, affordable EV
• 2024: EX90 launches, targeting luxury family buyers
• 2027: EX60 arrives, setting new benchmarks for range and charging

Pros and Cons

• Pros: Longest range of any Volvo, ultra-fast charging, innovative manufacturing, likely improved safety and handling, luxury features, competitive pricing for class.
• Cons: Real-world range not yet certified, price still premium, unknowns about charging infrastructure for consistent 800V speeds, competition heating up fast.

The Bottom Line

The 2027 Volvo EX60 isn’t just about more miles per charge—it’s a signal that Volvo is betting big on next-gen tech, streamlined manufacturing, and making EVs genuinely practical for everyone. If you’re waiting for an EV that balances range, charging speed, safety, and style, the EX60 might just be the sweet spot in 2027’s crowded electric SUV market. Watch out, Tesla and Mercedes—Volvo just threw down the gauntlet.

Sources:

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• 2027 Volvo EX60 Overview
• Volvo EX90 Details
• Volvo EX30 Overview
• Volvo EX40 Details

China’s Geely Auto Group, widely regarded as the world’s fastest-growing automaker, has been flirting with the idea of entering the U.S. market. But what does this mean for American drivers, the EV landscape, and global auto competition? Let’s break down why this slow dance across the Pacific is more than just another car company expansion story—it could be a seismic shift.

While Geely’s top brass are playing it cool about an official U.S. launch, their presence at CES and a showcase of vehicles like the Zeekr 7X and EX5 have everyone buzzing. With a track record of rapid growth (over 3 million cars sold in 2025, nearly half of them electrified), Geely’s global ambitions are impossible to ignore.

Why This Matters

• Geely’s arrival could supercharge EV competition in the U.S., driving down prices and forcing established brands to up their game.
• The company’s close ties with Volvo, Polestar, and Lynk & Co. mean their technology is proven and could quickly adapt to American tastes.
• Geopolitical and regulatory hurdles (tariffs, local manufacturing requirements, data privacy rules) could reshape not just Geely’s plans, but the entire industry’s approach to global expansion.

What Most People Miss

• Geely is already in America—sort of. Their Volvo and Polestar brands (both Geely-owned) have a strong U.S. presence and established manufacturing in South Carolina.
• Adaptability is in their DNA. Geely’s ability to reskin infotainment and tweak interfaces for different markets means a flexible approach to U.S. consumer demands.
• Pricing is the potential game-changer. The EX5’s sub-$16,000 price in China (even accounting for markups and tariffs) could massively undercut rivals if Geely finds the right formula.
• Their hybrid tech is ahead of the curve. The Lynk & Co. ‘Super Hybrid’ and Zeekr 9X offer plug-in electric ranges and charging speeds that could leapfrog what’s currently available in the U.S.

Key Takeaways

• Geely is patient but persistent: While they’re not rushing in, the groundwork is being laid via partnerships, existing manufacturing, and strategic market launches (like Mexico and Brazil).
• Tech-first, value-focused approach: Geely’s latest models, especially from Zeekr, offer luxury touches and performance at mainstream prices, targeting both the Model Y crowd and budget-conscious families.
• Brand strategy is still evolving: Will they come in as a disruptor (like Hyundai/Kia did) or play the premium game? The answer may depend on how well they can navigate U.S. regulations and consumer trust issues with Chinese brands.

Industry Context & Comparisons

• U.S. EV sales grew by 47% in 2023, but price, range, and tech remain sticking points. Geely’s competitive pricing and plug-in hybrid range could hit a sweet spot.
• Other Chinese brands (BYD, NIO) have eyed the U.S., but tariffs and political tensions have kept them at bay. Geely’s global manufacturing partnerships (with Renault, Volvo, Polestar) could provide a shortcut.
• Volkswagen’s ID.4, Tesla’s Model Y, and Hyundai’s Ioniq 5 are the current EV benchmarks. Geely’s Zeekr 7X and EX5 offer similar or better specs at potentially lower prices.

Pros and Cons of Geely’s U.S. Entry

• Pros:
  • Potentially lower EV prices for consumers
  • Fresh tech and plug-in hybrid options
  • Increased competition = better products
• Cons:
  • Tariffs and regulatory delays
  • Consumer skepticism about new Chinese brands
  • Possible disruption for established brands

Action Steps and Practical Implications

• Watch for announcements at major auto shows. Geely may move quickly once the regulatory dust settles.
• Compare forthcoming models’ specs and pricing to current EVs and hybrids.
• Dealers and consumers should prepare for a new wave of competition—potentially with direct sales, subscription models, or new tech features.

“We are pretty cautious, entering the U.S. market,” said Geely’s VP Li Chuanhai. That caution could be the secret to their eventual success—when they move, it’ll be strategic, not rushed.

The Bottom Line

Geely’s U.S. ambitions are a big deal. If they get the formula right—balancing tech, price, and regulatory compliance—American drivers could soon have access to EVs and hybrids that make today’s options look overpriced. The next two to three years could see a new player upend the U.S. auto market, much as Toyota and Hyundai did decades ago. Watch this space!

Sources:

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• Volvo XC40 Comparison
• VW ID.4 Comparison
• Audi Q6 e-tron Comparison
• Tesla Model Y Comparison
• Volvo EX30 Comparison
• Volvo XC90 Comparison
• Polestar 4 News
• Polestar 3 News

Deciding between a new and used car has never been more complicated—or more critical to your financial well-being. With fluctuating car prices, rising interest rates, and changes in technology, the right answer isn’t as simple as it used to be. Let’s break down the real story—and the hidden factors most people miss—when choosing your next ride.

Why This Matters: The average new car price recently hit an all-time high, hovering around $47,000 in the U.S., while used car prices remain stubbornly elevated—up about 35% from pre-pandemic levels. Meanwhile, average loan rates for new cars have climbed above 7%, and used car rates are even higher. Your choice could mean the difference between financial flexibility and years of debt.

What Most People Miss

• Depreciation is Sneaky: Most new cars lose 20–30% of their value in the first year. That’s thousands of dollars evaporating just for driving off the lot. But with some used cars (especially certain brands and models), depreciation slows dramatically after year two.
• Tech Isn’t Everything: Flashy new features like lane-keep assist and massive touchscreens are tempting, but they’re not always a game-changer—and used cars 2–3 years old often have nearly identical safety tech.
• Warranty Myths: Certified Pre-Owned (CPO) programs often rival or beat new car warranties, especially for brands like Lexus, Hyundai, and Kia. Don’t assume only new cars offer peace of mind.
• Total Cost of Ownership: Insurance for new cars is typically 10–20% higher. Taxes and registration fees? Also higher for new. And let’s not forget higher interest on bigger loans.

Pros and Cons at a Glance

• New Car Pros: Latest features, full factory warranty, custom order options, lower maintenance (first few years).
• New Car Cons: Rapid depreciation, higher sales tax, higher insurance, steeper monthly payments.
• Used Car Pros: Lower purchase price, slower depreciation, lower insurance, potential CPO perks.
• Used Car Cons: Uncertain vehicle history, potential for higher maintenance, limited selection, possibly outdated features.

Key Takeaways

• Don’t Focus Only on Sticker Price: Calculate the true cost over 3–5 years, including insurance, taxes, and potential repairs.
• Consider Your Timeline: If you plan to keep your car 10+ years, buying new might make sense. If you swap vehicles every 3–4 years, used is usually smarter.
• CPO is the Sweet Spot: Certified pre-owned vehicles, 2–3 years old, often hit the value/performance/warranty trifecta.
• Don’t Neglect Financing: Dealer incentives sometimes make new cars cheaper to finance than used. Compare APRs and total loan cost, not just rates.

Expert Commentary & Industry Context

“With today’s high prices, it’s never been more important to shop with a spreadsheet, not just your eyes. Used car reliability is better than ever, and CPO programs give you serious peace of mind. But for those who want the latest tech and plan to keep the car a decade or more, buying new can still be the right move.” — Automotive analyst, 2024

Action Steps for Smart Buyers

1. Get Pre-Approved: Lock in a loan rate before you shop. This gives you leverage and clarity.
2. Research CPO Programs: Compare warranty coverage, inspection standards, and extras like roadside assistance.
3. Factor in Ownership Costs: Use online calculators to estimate insurance, taxes, and maintenance for each model you consider.
4. Don’t Rush: Inventory is still unpredictable—be patient and don’t settle for a car with a questionable history or missing features you need.
5. Negotiate Everything: Whether new or used, there’s room to bargain on price, warranty add-ons, and financing terms.

The Bottom Line

In 2024, the gap between new and used cars is narrower than ever—but the stakes are higher. If you value cutting-edge tech, plan to keep your car for a decade, and can snag a great financing deal, new might be for you. If you want to maximize value, avoid crushing depreciation, and can live without the latest gadgets, a gently used or CPO car is your best bet. Whichever way you go, knowledge is your best negotiating tool.

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The all-new 2026 Nissan Leaf is turning heads, and not just for its sleek exterior. It’s the interior that marks a true leap forward, raising the bar for affordable electric vehicles. But what makes this cabin upgrade more than just a cosmetic refresh? Let’s dig into the details that matter for drivers, the EV market, and Nissan’s future.

While the original Nissan Leaf helped kickstart mainstream EV adoption, its interior often felt like a compromise between price and progress. The 2026 Leaf, however, signals that Nissan finally understands what modern EV buyers expect: comfort, tech, and thoughtful design—not just a plug and a promise.

Why This Matters

• EV interiors are now a battleground for attracting buyers. Tesla’s minimalism, Hyundai’s cutting-edge tech, and Volkswagen’s playful ID series have all shifted expectations.
• Nissan is finally catching up with rivals like the Hyundai Kona Electric and Kia Niro EV, which have already elevated the affordable-EV interior game.
• The new Leaf’s speakers in the headrests and a tech-forward dash layout hint at Nissan’s intent to make driving electric feel special, not spartan.

What Most People Miss

• Physical buttons aren’t dead: While the Leaf now relies heavily on a central touchscreen, Nissan wisely retains hard buttons for crucial functions. This is a direct response to widespread driver frustration with all-touch controls (looking at you, Volkswagen ID.4!).
• Family resemblance matters: The 2026 Leaf borrows interior cues from the Murano and Ariya, creating a consistent Nissan identity across its EV and hybrid lineup.
• Little luxuries—like those headrest speakers—can turn a basic commuter into a tech-forward sanctuary. Details like this are what get noticed on test drives and in owner reviews.

Key Takeaways

• A leap in perceived quality: The new cabin materials and layout shed the old “budget car” feel.
• User-friendly controls: The blend of touchscreen and tactile buttons is a practical win.
• Competitive edge: Nissan is bridging the gap with rivals and may once again become the go-to name for affordable EVs.

Pros and Cons Analysis

• Pros:
  • Modern, cohesive design ties the Leaf to Nissan’s flagship EVs
  • Practical tech upgrades (headrest speakers, central touchscreen)
  • Still includes physical buttons for key functions
• Cons:
  • Some may find the infotainment screen size underwhelming compared to competitors
  • Unknowns about material quality until real-world reviews land
  • Potential for feature creep to raise the price above entry-level expectations

Industry Context & Stats

• Global EV sales are expected to reach 17 million units in 2024 (IEA), but competition is fiercer than ever.
• Interior experience is often cited as a top-3 decision factor for EV buyers, alongside range and charging speed.
• With the Leaf’s makeover, Nissan plugs one of its biggest image gaps—helping it stand out in a crowded $30k-$40k EV segment.

The Bottom Line

The 2026 Nissan Leaf’s interior isn’t just a nice-to-have—it’s a must-have for Nissan to stay relevant in a rapidly evolving market. By blending comfort, tech, and familiarity, Nissan is making its most affordable EV truly desirable again. The question now: will this new cabin—and its clever details—be enough to reclaim a leadership position as the EV market explodes? Watch this space.

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If you’ve ever been told to wait for spring to buy your next vehicle, it’s time to challenge that advice. Winter isn’t just a good time to buy a car—it might be the best. While most people are busy coaxing their aging rides through snowy commutes, the smart shoppers are quietly landing the year’s best deals.

Let’s break down why braving the cold could save you thousands, and what industry insiders aren’t telling you.

Why This Matters

• Dealerships operate on thin margins and hate unsold inventory. Winter slows foot traffic, but their bills don’t stop—meaning they’re more motivated to negotiate.
• Automakers ramp up incentives and rebates in the winter months to keep sales steady despite frigid conditions. That means low APR financing, cash-back offers, and bonus features you might not see in peak season.
• Winter auto shows often coincide with special, local-only incentives. If you time your purchase with these events, you can snag offers unavailable the rest of the year.

What Most People Miss

• Dealers finance their own inventory. Each unsold car costs them money every month in interest. In winter, they’re extra eager to cut deals to avoid carrying that cost until spring.
• Buyers willing to brave the elements face less competition. Fewer shoppers means more attention and flexibility from sales teams.
• Trading in an older, unreliable vehicle before winter’s harshest hits can prevent you from getting stranded—and you may get a better trade-in offer as dealers pad deals to move new cars.

Key Takeaways and Data Points

• Historically, car prices dip between December and February, with some sources citing savings of up to 5% compared to peak months.
• Winter incentives are especially robust in snowbelt regions—think Chicago, Detroit, and Boston—where harsh weather keeps buyers at home and inventories high.
• Auto industry studies show dealerships are more likely to “sweeten the pot” with add-ons, better financing, or improved trade-in values during slower months.

Pros and Cons of Winter Car Shopping

• PROS:
  • Lower prices and bigger incentives
  • Less competition from other buyers
  • Potentially better trade-in deals
• CONS:
  • Limited selection as old model year stock thins out
  • Test drives can be trickier in bad weather
  • Snow and ice can hide cosmetic flaws on used cars

Timeline: How Winter Deals Unfold

1. December: Year-end clearance incentives kick in as dealers make room for next year’s models.
2. January-February: Foot traffic drops; incentives rise. Auto shows spark additional regional deals.
3. Late February: Dealers get anxious to clear inventory before the spring rush—prime time for negotiation.

Expert Commentary

“Manufacturers put a little extra on to try to entice people who go to the auto show to buy a car.” – John Hennessy, River View Ford owner (Chicago)

Industry pros agree: patience and a willingness to shop in the cold can pay off big. If you’re ready to trade up, don’t let the snow keep you home—let it work for you.

Action Steps for Savvy Buyers

• Do your research on winter incentives in your region
• Contact local dealers to confirm auto show specials
• Negotiate assertively—dealers have extra motivation in winter
• Bring your trade-in for appraisal when dealers are most desperate for sales
• Inspect vehicles carefully for hidden winter damage

The Bottom Line

Winter isn’t just about scraping ice—it’s about scraping up extra savings. If you’re willing to shop smart and brave the cold, you can score serious deals that vanish come spring. Don’t just survive the winter—use it to your advantage on your next car purchase.

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The Q4 2025 auto sales numbers are in—and they’re telling a far more nuanced story than just who sold more cars. While some brands are smashing records, others are sliding into irrelevance, caught off-guard by changing consumer tastes and rapidly evolving technology. Let’s dig into the trends, surprises, and what it all means for car buyers, automakers, and the industry as a whole.

Why This Matters

• The Q4 2025 sales shakeup shows which automakers are future-proofing their lineups—and which are stuck in the past.
• Hybrids and electrification are no longer trends. They’re the new reality for mainstream buyers.
• SUVs continue to dominate, but not all SUVs are created equal—innovation and timely refreshes make all the difference.

Key Takeaways

• Kia and Hyundai: Both posted record sales for the third year straight. Kia’s Sportage (+13%) and Hyundai’s Tucson (+14%) led the charge, proving that fresh, tech-forward SUVs are what buyers want. Notably, Kia’s Carnival minivan surged 44%—proof the right product can defy segment trends.
• Toyota: Nearly half of Toyota’s 2.1 million sales had an electric component. The hybrid-only Camry is a sales juggernaut, and the Grand Highlander (+91%) is a breakout hit. Toyota’s broad hybrid portfolio is paying off as rivals scramble to catch up.
• Honda: Flat overall, but the new Passport (+70%) became both a sales and critical darling, earning a coveted spot on Car and Driver’s 10Best list. The lesson? Smart redesigns can make a huge splash even in mature segments.
• Nissan Murano: A whopping 121% sales jump thanks to a full redesign. The takeaway: stale models kill momentum, but a bold revamp can spark a comeback.
• Dodge, Alfa Romeo, Volkswagen: The losers of 2025, all seeing double-digit declines. Aging lineups, slow EV rollouts, and discontinued hits (RIP gas-powered Charger/Challenger) left them bleeding market share.

What Most People Miss

• It’s not just about electrification—it’s about hybridization. Customers want efficiency but aren’t ready for full EVs. Automakers with robust hybrid lineups are cleaning up.
• The “SUV Boom” isn’t a free ride. Kia and Toyota’s sharp increases show that freshness and innovation matter more than just slapping an SUV badge on any vehicle. Stale or uncompetitive SUVs (Mazda CX-30, VW Tiguan) suffered double-digit declines.
• Performance and enthusiast models took a hit: Subaru WRX (-41%) and Mazda 3 (-25%) highlight the shrinking appeal of traditional sports cars and sedans in a market obsessed with utility and efficiency.

Timeline: Major Q4 2025 Sales Shifts

• Early 2025: Kia and Hyundai launch refreshed SUVs, fueling growth.
• Spring 2025: Honda’s new Passport launches to strong reviews and sales.
• Mid-2025: Toyota’s hybrid-only Camry becomes a sales leader; electrified lineup grows.
• Late 2025: Dodge’s transition away from gas muscle cars tanks sales; VW’s ID.4 EV rebounds but fails to offset broader losses.

Pros & Cons: Winners and Losers

• Winners
  • Invested in new tech (hybrids/EVs)
  • Launched compelling redesigns
  • Diversified their lineups
• Losers
  • Depended on aging models without updates
  • Failed to respond to electrification trends
  • Relied too heavily on single-hit vehicles

Industry Context & Trends

• According to IHS Markit, hybrid sales in the U.S. jumped over 30% in 2025, while EV growth slowed due to infrastructure and affordability concerns.
• More than 60% of new vehicle sales were SUVs in Q4 2025, continuing a decade-long trend.
• Brands like Kia and Toyota, which invested early in hybrids and flexible powertrains, are reaping the rewards—while laggards face painful losses.

“The companies that read the tea leaves and doubled down on hybrids are thriving. The ones content to milk aging models—well, the sales charts don’t lie.”

The Bottom Line

Adapt or fall behind. The Q4 2025 auto sales report isn’t just a scorecard—it’s a warning. Consumer priorities are shifting rapidly toward electrification, efficiency, and fresh designs. Brands that can pivot, innovate, and meet buyers where they are will win the next decade. Everyone else? Better hope their 2026 models land with a bang.

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The automotive world just got a sneak peek at a future where the steering wheel might not always be the centerpiece of your car’s cockpit. At CES, Autoliv, the global leader in automotive safety equipment, unveiled a foldable steering wheel designed for the age of autonomous vehicles. While it may sound like a niche gadget, this innovation could reshape how we interact with car interiors—and it’s far more than just a neat party trick.

Why This Matters

As autonomous driving technology accelerates, so does the need for car interiors to evolve. The foldable steering wheel signals a fundamental shift in vehicle design: moving from driver-focused controls to flexible, passenger-oriented spaces. This isn’t just about comfort. It’s about enabling new use-cases—think mobile offices, living rooms, or entertainment pods—especially in Level 4 and Level 5 self-driving scenarios where the car is in full control over long stretches.

• Regulatory Catch-Up: Current laws don’t allow vehicles to ditch the steering wheel entirely, but innovations like this put pressure on regulators to rethink standards.
• Safety Prioritized: Autoliv’s two-stage airbag system—one in the wheel for manual driving, another behind the dash when folded—shows how safety can evolve alongside new features.
• Industry Ripple Effect: Expect rivals to race toward similar designs, just as airbags and seatbelts once sparked industry-wide adoption.

What Most People Miss

Most headlines focus on the novelty, but here’s what’s often overlooked:

• This is not just a gadget; it’s a test of public trust in autonomous systems. For many, the steering wheel is a psychological safety net. Will drivers feel comfortable relinquishing it, even when they technically don’t need to steer?
• It’s a leap in cabin flexibility. Imagine future ridesharing or robo-taxi fleets: a stowable wheel means easier entry/exit for all passengers, and more space for accessible vehicles.
• Safety trade-offs: Swapping airbags in real-time is a technical tightrope. If not perfectly executed, it could introduce new risks at the split second when control hands back to a human.

Key Takeaways

• Foldable steering wheels could become a key feature in next-generation autonomous vehicles, especially as cities push for shared mobility and less car ownership.
• Tensor—a new player planning to launch its autonomous EV with this tech in 2026—may be first, but expect established automakers to follow quickly if public and regulatory sentiment shifts.
• The innovation highlights a broader industry trend: rethinking interiors for a world where “driving” is optional.

Industry Context & Comparisons

• Racing Inspiration: Quick-release wheels have long been used in motorsport for driver convenience. Autoliv’s approach goes further by integrating it into the dash, prioritizing day-to-day practicality.
• Autonomous Interior Trends: Mercedes, Tesla, and BMW have all teased concept interiors with retractable controls, but Autoliv’s is among the first from a major supplier with clear production intent.
• Global Push: The first vehicle with this feature will hit the US, EU, and Middle East—regions with rapidly evolving AV regulations and high demand for mobility innovation.

Pros & Cons

• Pros: More space, easier access, futuristic appeal, adaptable for different driving modes.
• Cons: Regulatory hurdles, potential reliability concerns, and driver trust issues.

The Bottom Line

The foldable steering wheel isn’t just about comfort—it’s about reimagining what a car cabin can be. As the debate on autonomous vehicles heats up, expect features like this to spark both excitement and controversy. Will you trust your car enough to let the wheel disappear? The next few years will tell.

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The legendary Mitsubishi Montero is set to roar back onto the scene in 2028, resurrecting a nameplate that once defined rugged off-road adventure. But this isn’t just a nostalgia trip—Mitsubishi’s move is packed with implications for the SUV market and for the brand’s own survival.

Let’s break down what makes the new Montero worth watching, what most people are missing, and why this could be a pivotal moment for Mitsubishi.

Why This Matters

• Mitsubishi desperately needs a hit in the U.S. – Its lineup has shrunk and fallen behind rivals in both tech and appeal.
• Reviving the Montero taps into a growing off-road SUV trend, currently dominated by models like the Ford Bronco, Toyota 4Runner, and Jeep Grand Cherokee.
• The partnership with Nissan means shared expertise, but also a chance for Mitsubishi to reclaim its reputation for real-deal adventure vehicles.

What Most People Miss

• Platform ambiguity: The new Montero could ride on Nissan’s Frontier (midsize) or Armada (full-size) platform. This will hugely affect capability, size, and market position—but Mitsubishi hasn’t confirmed which.
• Hybrid power and off-road cred: Expect a Nissan-sourced twin-turbo V6 (potentially 425 hp!) and a plug-in hybrid, giving the Montero a unique edge as one of the few body-on-frame, hybrid-capable off-roaders.
• Brand challenge: Most younger buyers don’t remember the Montero’s glory days. Mitsubishi faces an uphill battle to convince them it’s not just another badge-engineered SUV.

Key Takeaways

• Heritage meets modern tech: The Montero’s return isn’t just about nostalgia. With hybrid options and a platform partnership, it aims to blend old-school toughness with new-age efficiency.
• Serious competition: The Montero enters a market crowded with icons—Bronco, 4Runner, Grand Cherokee. Its success depends on how well it can carve out a unique identity.
• Pricing and Positioning: Expect a starting price in the low $60,000s, likely with three rows and a robust feature set. This puts it squarely against mid-to-upper tier competitors.

Industry Context & Comparisons

• Off-road SUVs are booming, with sales of vehicles like the Bronco and 4Runner up double digits over the past three years.
• Mitsubishi’s global sales have lagged, with only 0.5% U.S. market share in 2023—far behind Toyota, Ford, and Jeep.
• By offering a hybrid, Mitsubishi could attract buyers who want capability without the gas guzzling—something most direct competitors lack.

Potential Pitfalls

• Badge engineering risk: If the Montero is just a Nissan in disguise, off-road purists will balk.
• Brand perception: Without a strong marketing push, Mitsubishi could struggle to overcome its “budget brand” image.
• Timing: With an expected arrival in 2027, rivals may have already moved the goalposts with updated models or new tech.

Timeline: Montero’s Comeback at a Glance

• 2023: Rumors of Montero revival gain traction
• 2024: Mitsubishi and Nissan deepen platform sharing
• 2027: U.S. sales of the new Montero expected to begin, starting around $60,000
• 2028: Full product launch and first customer deliveries

The Bottom Line

The 2028 Mitsubishi Montero is more than a comeback—it’s a bold bet on a booming off-road market and a last-ditch effort to inject excitement into Mitsubishi’s U.S. lineup. If they get the formula right, the Montero could become a cult favorite once again. But if not, it risks being lost in a sea of more established rivals. The real question: Is this the SUV that finally makes Mitsubishi relevant again?

Sources:

• Source
• Mitsubishi Montero Overview – Car and Driver
• Mitsubishi EV News
• Toyota 4Runner
• Jeep Grand Cherokee
• Ford Bronco

The legendary Mitsubishi Montero is set to return to American roads after a two-decade hiatus. But this isn’t just a nostalgic reboot—it’s a bold play in the ever-evolving SUV landscape, and it could shake up the segment in ways most people aren’t expecting.

Here’s what sets the upcoming 2028 Montero apart, why its return matters for Mitsubishi and the industry at large, and what most headlines are missing about this SUV’s modern reimagining.

Why This Matters

• Strategic Partnership Evolution: Mitsubishi’s decision to base the Montero on the Nissan Armada isn’t just badge engineering. It signals deeper cooperation within the Renault-Nissan-Mitsubishi Alliance, potentially ushering in a new era of shared platforms and tech that could reshape the SUV market globally.
• Electrification on the Table: With rumors swirling about a plug-in hybrid variant, the Montero could become a rare beast: a large, off-road-capable SUV that doesn’t compromise on environmental responsibility. This would put Mitsubishi ahead of domestic and international rivals slow to electrify their biggest models.
• Reviving a Legacy Nameplate: The Montero was once an off-road icon, known for its Dakar Rally pedigree and global ruggedness. Its return is more than nostalgia—it’s a calculated move to reclaim a brand halo at a time when adventure SUVs are surging in popularity.

What Most People Miss

• Not Just a Rebadge: While the Montero will share bones with the Armada, Mitsubishi is expected to deliver unique styling, chassis tuning, and off-road tech. The company’s history of rally engineering could mean features and capabilities the Armada doesn’t offer.
• Segment Disruption: The full-size SUV field is dominated by GM, Ford, and Toyota. Mitsubishi’s re-entry, especially with a hybrid or PHEV, could siphon buyers seeking something fresher or more eco-conscious—especially as regulatory pressures mount.
• Global Implications: Mitsubishi’s SUV portfolio is limited in North America. A successful Montero relaunch could pave the way for more international models, or even influence Nissan and Renault’s future large SUV strategies.

Key Takeaways

• Expected Powertrains: Twin-turbo V6 (likely Nissan-sourced), with strong hints at a plug-in hybrid option—potentially a segment first for this size and class.
• Premium Features: Three-row seating, luxury trims, advanced off-road tech, and infotainment upgrades are all but guaranteed.
• Projected Price: Given the Armada’s $60,000+ starting price, expect the Montero to compete at the upper end, but Mitsubishi could undercut rivals to lure buyers.
• Timeline: Debut likely within the next two years, as a 2028 model. Watch for concept reveals and teaser campaigns soon.

Comparisons & Industry Context

• Similar Comebacks: Ford’s Bronco and Land Rover’s Defender both returned after long absences to huge fanfare. Both leveraged modern tech while honoring their off-road roots. Mitsubishi seems to be following a similar playbook.
• Electrified Rivals: Currently, full-size SUVs with true off-road chops and hybrid/PHEV options are scarce. Toyota’s Sequoia hybrid and Jeep’s Grand Cherokee 4xe (smaller) are the closest competitors, but neither matches the Montero’s unique heritage.
• Market Trends: SUVs now account for over half of U.S. auto sales. The thirst for adventure-ready, tech-rich, and eco-friendly SUVs remains unquenched—and Montero could hit the sweet spot.

Pros and Cons

• Pros: Iconic nameplate, likely advanced hybrid powertrain, strong off-road credentials, modern amenities.
• Cons: Pricing could be steep, faces entrenched competition, risk of being seen as just a rebadged Armada if differentiation isn’t clear.

Action Steps: What Should Shoppers Do?

1. Watch for Mitsubishi’s official announcements and concept reveals.
2. If considering a large SUV in the next 2-3 years, the Montero might be worth waiting for—especially if plug-in tech is a priority.
3. Compare spec leaks and initial reviews with rivals like the Armada, Sequoia, Tahoe, and Wagoneer.

The Bottom Line

The 2028 Mitsubishi Montero isn’t just a comeback—it’s a power move in a red-hot segment. If Mitsubishi nails the balance of heritage, innovation, and value, the Montero could do for the brand what the Bronco did for Ford: reignite passion and win over a new generation of adventure seekers. Don’t call it a comeback—call it a wake-up call for the full-size SUV world.

Sources:

• Source
• Mitsubishi 5-Year Plan
• Nissan Armada Overview

Autonomous vehicles (AVs) aren’t new—Waymo, Tesla, Amazon’s Zoox, and others have been testing robotaxis in cities for years. But the collaboration between Lucid, Uber, and Nuro to turn the Lucid Gravity SUV into a robotaxi, officially revealed at CES 2026, signals a seismic shift in how we’ll hail rides in the near future—and why the stakes are higher than most people realize.

This isn’t just another tech demo. The Gravity is set for production in Arizona this year, with Uber planning public robotaxi launches in San Francisco by late 2026. Here’s why this matters, what’s sneaky-genius about the partnership, and what it could mean for cities, riders, and the entire auto industry.

Why This Matters

• AVs at scale—finally? Most self-driving pilots have been limited in scope or geography. Uber’s integration and Lucid’s manufacturing muscle could help AVs cross the chasm from novelty to mainstream urban transport.
• Industry convergence: This marks a rare convergence of a luxury EV manufacturer, a delivery robotics company (Nuro), and the world’s largest ride-hailing platform. It’s not just about tech—it’s about business model synergy.
• Implications for human drivers: With Uber’s fleet poised to go driverless, the gig economy’s future is in question. Expect heated debates about regulation, labor, and urban mobility.

What Most People Miss

• The “Halo” isn’t just a design gimmick. The Gravity’s roof module houses high-res cameras, lidar, radar, and an LED light system that signals vehicle status—a clear bid to make AVs feel less alien and more approachable for everyday riders.
• Uber’s in-cabin UX overhaul: Riders will get interactive screens for climate, music, and real-time visualizations of the vehicle’s planned path. Subtle? Yes. But it’s a vital trust-builder for first-time AV passengers, reducing anxiety by making the ride’s logic transparent.
• Nvidia’s Drive AGX Thor platform: This isn’t just another computer in a car. Thor is designed for high-reliability, real-time decisions—think of it as the AV brain that can handle split-second urban chaos.

Key Takeaways

• The Lucid Gravity robotaxi puts a luxury, six-passenger EV at the heart of Uber’s AV ambitions, with full autonomous capability powered by Nuro’s systems.
• This move is timed right as other players—Waymo, Tesla, Zoox—are scaling up. The Bay Area will become an AV battleground in 2026.
• The focus on rider experience (screens, visual cues, customer support) shows Uber knows AV adoption hinges not just on safety, but on comfort and rider trust.
• Early testing (with safety drivers) is already underway, and full-scale production is starting soon. This isn’t vaporware—it’s happening.

Industry Context & Comparisons

• Waymo: Operating since 2018 in Phoenix and now San Francisco, but still geographically limited and with some public wariness after recent incidents.
• Tesla: Pushing “Full Self Driving,” but without the regulatory green light or the full suite of Lidar sensors (which Lucid, Nuro, and Waymo all use for redundancy and safety).
• Amazon Zoox: Focused on Las Vegas, with a custom shuttle design but no ride-hailing integration as seamless as Uber’s app.
• Unique Twist: Lucid brings premium EV cachet, Uber brings scale and network, Nuro brings AV expertise. It’s a triple threat competitors will be forced to address.

Pros and Cons of the Lucid Gravity Robotaxi Approach

• Pros:
  • High passenger capacity (up to 6)
  • Luxury ride and advanced safety features
  • Seamless Uber app integration
  • Clear visual cues and transparent AV behavior for riders
• Cons:
  • Potential job losses for human drivers
  • Unanswered regulatory hurdles in dense cities
  • Public trust still unproven at scale

Action Steps & What to Watch For

1. Monitor regulatory developments in California and other states—city councils and state lawmakers will play a huge role in AV rollout speed.
2. Watch Uber’s rider adoption rates—will passengers choose robotaxis over human drivers when given the option?
3. Keep an eye on labor negotiations—Uber drivers may push for new protections or alternative work as AVs scale up.

The Bottom Line

The Lucid Gravity robotaxi isn’t just another shiny tech launch—it’s a bold move that could redefine how we think about urban mobility, the gig economy, and the future of luxury EVs. With actual production and real-world pilots on the horizon, the Uber-Lucid-Nuro partnership is set to shape the next phase of the autonomous vehicle revolution. Buckle up—the robotaxi wars are just getting started.

Sources:

• Source
• Lucid Gravity Overview
• Tesla Model Y
• Jaguar I-Pace and Waymo