2027 Toyota Highlander: A Bold New Era for the Iconic SUV—With Electric Power and Design That Turns Heads

The 2027 Toyota Highlander has finally broken cover, and it’s not just a facelift—it’s a bold leap into the electric future. If you thought the Highlander was just another family hauler, the latest model is here to rewrite the script with aggressive styling, innovative EV tech, and features that will make rivals sweat.

2027 Toyota Highlander electric SUV exterior front view

Let’s dive into what makes this Highlander a milestone for Toyota and why it deserves your attention—even if you aren’t shopping for an SUV.

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Why This Matters

  • Toyota’s first-ever all-electric Highlander signals a seismic shift for one of the brand’s most popular models. With legacy automakers under pressure to electrify, Toyota’s move here is a critical play to stay relevant in the EV era.
  • This launch raises the bar for mainstream, family-friendly electric SUVs. The Highlander has always been a go-to for families—now it’s making EVs more accessible and practical for everyday drivers.
  • Direct Tesla Supercharger access via NACS port is a game-changer. No more range anxiety—Toyota is ensuring you can use America’s most robust charging network.

What Most People Miss

  • The AWD Limited trim boasts an impressive 338 horsepower—that’s more muscle than most people expect from a Highlander, and it blows past some direct competitors like the VW ID.4 AWD (295 hp) and even nips at the heels of the Ford Mustang Mach-E AWD (346 hp).
  • The 320-mile range estimate for AWD models is huge. For context, the Kia EV9 (a 3-row competitor) tops out at 304 miles. Toyota is flexing serious battery muscle here.
  • Toyota’s new design language, with ‘hammerhead’ daytime running lights borrowed from the latest Prius, makes this Highlander instantly recognizable. This isn’t just safe styling—it’s bold, fresh, and futuristic.
  • Quick charging: 10% to 80% in 30 minutes at DC fast chargers. That’s competitive with Hyundai, Kia, and Tesla.

Key Takeaways

  • The Highlander will be offered in XLE (FWD/AWD) and Limited (AWD only) trims—a familiar but simplified lineup catering to family buyers.
  • 77-kWh battery in FWD models (287 miles range); larger pack in AWD for that 320-mile figure.
  • Estimated starting price: mid-$50,000s. This slots it above the Toyota bZ4X but below luxury rivals like the Mercedes EQB.
  • Distinctive wraparound rear lighting and muscular shoulder lines—Toyota is clearly aiming for presence, not just practicality.

Industry Context & Comparisons

  • EV Momentum: As of 2024, SUVs account for over 60% of all new vehicle sales in the US. Yet, only around 5% of SUVs sold are EVs. Toyota’s move could tip the scales.
  • Direct Competitors: Kia EV9, Volkswagen ID.4, and Hyundai IONIQ 7. The Highlander’s range and charging speed are right at the top of this class.
  • Charging Advantage: With the NACS port, the Highlander is future-proofed for the next phase of US EV infrastructure—something Ford, GM, and Rivian are all racing to do.
  • Design Evolution: Toyota’s new aggressive styling matches what we’ve seen from Hyundai (IONIQ 5/7) and Kia (EV9)—brands that have stolen the design limelight lately. Toyota is fighting back.

Pros and Cons

Pros Cons
  • Long range up to 320 miles (AWD)
  • Access to Tesla Superchargers
  • Bold, modern styling
  • Quick charging capability
  • Toyota reliability & brand trust
  • Price could push $60k for top trims
  • Unknown real-world charging speed
  • Less established EV platform vs. Hyundai/Kia

Action Steps for Shoppers

  1. If you’re considering a family EV, put the Highlander on your test drive list as soon as it hits showrooms.
  2. Compare range, charging, and space with the Kia EV9, VW ID.4, and Hyundai IONIQ 7—Toyota is aiming for the top spot.
  3. Follow Toyota’s updates on pricing, as the final cost could shape the value equation for families.

“Toyota is finally putting real EV muscle behind a nameplate families actually know and trust. The Highlander’s combination of range, power, and charging access could be what breaks EVs into the mainstream.”

The Bottom Line

The 2027 Toyota Highlander isn’t just another SUV with a plug. It’s a statement that the era of compromise in electric family vehicles is ending. With bold design, competitive range, and seamless charging, Toyota wants to lead the next wave—not play catch-up. Watch this space, because the Highlander just made the EV SUV market a lot more interesting.

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