ABG’s Firm Stand on Reebok
Authentic Brands Group (ABG) has officially stated that it will not sell the Reebok brand to Chinese company Anta Sports. This news emerged from a recent article by Footwear News, which highlighted ABG’s firm position regarding the future of Reebok. The company emphasized its commitment to the brand and its significant role in the athletic footwear market.
ABG’s decision comes amidst various speculations regarding potential acquisitions. The company reassured stakeholders that it has no intention of parting ways with Reebok. Instead, ABG aims to invest further in the brand, enhancing its presence in the competitive sportswear industry.
