How Artificial Intelligence is Transforming the Media Industry
Ioannis Vrentzos, CEO of ALTER EGO MEDIA, recently shared his insights at the OT FORUM, emphasizing how artificial intelligence (AI) is revolutionizing the media landscape. According to Vrentzos, AI stands as a powerful driving force for value creation, fueling innovation and operational efficiency for media companies. In an industry that constantly faces rapid change, Vrentzos is steering ALTER EGO MEDIA toward embracing AI-driven strategies to remain competitive and relevant.
He outlined the company’s strategic approach to integrating AI into various facets of media production and distribution. From content personalization to automating tedious workflows, the implementation of AI tools allows for smarter decision-making and better audience engagement. Vrentzos believes that those who harness the power of AI will set the standard in the new media era. If AI can help you find the perfect cat video, just imagine what it can do for entire media organizations! The message is clear: adapt to AI or risk becoming yesterday’s news—literally.
