Benetton is making significant strides in its business strategy, successfully halving its losses. The company has embarked on a journey towards a digital restart under the leadership of CEO Sforza. His plan revolves around rationalising the distribution network while enhancing the focus on digital channels. This approach aims to ensure that Benetton remains competitive in the ever-evolving retail landscape.
In addition to focusing on digital enhancements, Benetton is also streamlining its operations. This rationalisation process is crucial for reducing overhead costs and improving efficiency. The company’s commitment to these changes signals a proactive approach to adapting to market demands and consumer preferences. As Benetton continues to implement these strategies, it positions itself for a more sustainable and profitable future.
