Halloween and Bonfire Night Boost Retail Sales
Retailers enjoyed their highest sales week of the autumn season thanks to Halloween and Bonfire Night in 2024. In the week leading up to Halloween, impulse sales soared to £33m, while grocery sales reached an impressive £96m. These figures highlight how essential this period has become for the retail sector as autumn’s top trading week, filling the gap between the end of summer and the start of the Christmas rush. 
Why Halloween Matters for Retailers
The post-summer, pre-Christmas window presents a golden opportunity for retailers to maximize revenue. Consumers gear up for celebrations, stocking up on treats, costumes, and party essentials. Retailers capitalize on this demand by offering themed products and special promotions, ensuring shelves stay stocked and shoppers satisfied. The surge in sales during this period reflects the growing popularity of both Halloween and Bonfire Night as key events in the autumn calendar.
