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Artificial Intelligence (AI) is transforming the fashion industry at lightning speed. At Alvanon’s 3D Tech Fest 2025, Hun Kim, Design Director at Karl Lagerfeld, emphasized that AI has evolved from a mere experiment to a vital necessity for brands that want to stay relevant. He explained how Karl Lagerfeld now integrates Generative AI (GenAI) as a core creative partner, not just a supporting tool.

AI—From Experiment to Creative Necessity

Hun Kim has witnessed firsthand how AI empowers designers to break creative barriers. Instead of replacing human creativity, GenAI acts as a collaborator, helping teams at Karl Lagerfeld brainstorm, visualize, and iterate designs faster than ever before. Kim believes that embracing AI tools is essential for brands to compete and innovate in an industry that never stands still.

The Future of Fashion with AI

According to Kim, AI’s role in fashion will only grow stronger. He encourages designers and brands to view AI not as a threat, but as a creative ally that can elevate design processes and ignite new ideas. As the fashion world leans into digital transformation, AI will shape how brands like Karl Lagerfeld set trends, deliver collections, and inspire the next generation of creatives.

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FashionUnited: Hun Kim on AI at Karl Lagerfeld

Nude Project has made a bold entrance into the American fashion scene with the grand opening of its very first US pop-up store in Miami. This innovative and rapidly growing streetwear brand chose Miami for its debut, aiming to test the waters before a potential broader expansion across the United States.

Miami Welcomes Nude Project

The reception has taken even the founders by surprise. Fashion lovers in Miami flocked to the pop-up, eager to experience the brand’s signature minimalist designs and urban edge. This enthusiastic turnout signals a strong appetite for Nude Project’s unique style in the US market.

What’s Next for Nude Project?

The success of this Miami pop-up could be the launchpad for further US expansion. As the brand evaluates its next moves, shoppers and fans can anticipate more locations and exclusive drops in the near future. Stay tuned as Nude Project brings its European streetwear flair to American streets.

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fashionunited.com

Reebok Reports Robust 2024 Financial Results

Reebok International has announced an outstanding financial performance for 2024, highlighting significant growth and profitability. The company reported a profit after tax of $179.9 million, a notable increase attributed to its successful global expansion and focused licensing strategy.

Growth Driven by Expansion and Licensing

Reebok’s global strategy has paid off, with increased market share and expanded presence worldwide. The company credits its robust licensing deals and targeted expansion as the main drivers for this year’s impressive results. This growth reaffirms Reebok’s position as a leading brand in the sportswear industry, demonstrating strong demand and solid business execution.

Analysts expect Reebok’s momentum to continue as the brand leverages its partnerships and innovative strategies to reach new markets. Customers and investors alike can anticipate more exciting developments from Reebok in the coming months.

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Husbands Paris stands out in the world of menswear by masterfully blending vintage tailoring with a fresh, modern twist. Founded in 2012, this Paris-based label has quickly gained a loyal following among men who appreciate timeless style but still want to look contemporary. The brand delivers a unique collection of suits, shirts, and accessories that nod to classic elegance while embracing today’s fashion sensibilities.

Classic Tailoring Meets Modern Aesthetics

What truly sets Husbands Paris apart is their meticulous attention to detail and passion for quality. Their collections draw inspiration from the sophisticated looks of the 1970s and 1980s, but with refined silhouettes and materials that feel right at home in today’s world. The result is a wardrobe that is both versatile and stylish—perfect for men who want to make a statement at work or on the weekend.

Why Husbands Paris Is Gaining Momentum

Fashion-forward men are turning to Husbands Paris for pieces that never go out of style. Their commitment to craftsmanship, combined with a modern approach to fit and fabric, has made them a go-to brand for those seeking a blend of heritage and innovation. If you’re looking to upgrade your closet with garments that exude both confidence and class, Husbands Paris should definitely be on your radar.

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Shein, the fast-fashion giant, is experiencing a notable slowdown in its US sales momentum. The primary reason is the recent end of the de minimis tariff exemption. This policy previously allowed Shein to ship low-value packages to US customers without incurring import duties. With this exemption now lifted, Shein faces higher costs and increased operational challenges, directly impacting its pricing and sales strategy.

September Sales Drop and Strategic Adjustments

In September, Shein’s US sales dropped by 8% year-on-year. The company is now rethinking its approach to the American market. Shein may need to adjust its pricing, shipping policies, or even explore local manufacturing solutions to stay competitive. The end of the de minimis exemption represents a turning point, forcing Shein to adapt quickly to the new trade environment.

Impact on Fast Fashion and the Broader Industry

This development not only affects Shein but also signals a shift for other international retailers relying on similar exemptions. As Shein navigates these new challenges, industry watchers expect broader changes in global supply chains and e-commerce strategies.

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Shein’s US Momentum stalls as De Minimis tariff exemption ends

Halloween is around the corner, and there’s no better way to celebrate than with fresh Hocus Pocus tees! The Sanderson Sisters have made a magical comeback, and you don’t even need a virgin to light the black flame candle to join the fun this year. Show off your love for the cult classic and channel some wicked Salem vibes with these must-have t-shirts.

Perfect Tees for a Spooky Season

From haunted hayrides to movie marathons, these Hocus Pocus tees fit every Halloween event. Each shirt features iconic imagery and quotes from the film, letting you stand out at costume parties or casual gatherings. Whether you’re a die-hard fan or just love a good witchy look, these tees bring a dash of magic to your October wardrobe.

Where to Find Your Hocus Pocus Tees

Ready to dress like your favorite Salem sisters? Check out official retailers and online shops—these tees are flying off the shelves faster than a broomstick on Halloween night! Don’t miss your chance to cast a style spell this spooky season.

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