Torrid’s Q1 Sales Drop: Focus Shifts to Digital Strategy

Torrid Holdings has announced a 4.9% decline in net sales for Q1 2025. This downturn reflects the challenges faced by the plus-size retailer in a competitive market. In response to this decline, Torrid is shifting its focus towards enhancing its digital strategy. The company recognizes the importance of online shopping and aims to strengthen its digital presence.

Torrid Holdings Q1 Sales Report

As part of its strategy, Torrid plans to close several physical stores. This move aims to optimize operations and redirect resources towards e-commerce initiatives. By prioritizing digital channels, Torrid hopes to engage customers better and improve overall sales performance.